Why Sustainable Locations Make the Difference in Your Everyday Life

For many people, sustainability sounds big and abstract — climate targets, supply chains, the circular economy. In everyday life it often feels out of reach. Yet the real lever lies in the small, recurring decisions: Where do I drink my coffee today? Where do I buy bread? Where do I go out to eat tonight?

Local starts on your doorstep

Anyone who knows a sustainable location around the corner goes there far more often than to one they would first have to google. Visibility is the foundation of every change in behaviour. That is exactly where we come in: we make sustainable businesses visible that would otherwise disappear between big chains and advertising.

Transparency instead of marketing buzzwords

"Sustainable" is on every second label these days. For each location we make visible which sustainability criteria are really met — and which are not. You can see at a glance where things stand and decide consciously and freely, based on your personal preferences.

The result: you no longer have to do lengthy research to consume sustainably. It happens along the way — at lunch, while shopping, at a spontaneous meet-up in the evening — because you always have Nachhaltigkeitshelden in your pocket.